Amazon Keyword Research Explained For Sellers – 2019 Guide

Amazon’s focus is to get shoppers to buy. That’s why their search algorithm’s main goal is to give shoppers relevant search results of products that they are most likely to purchase.

The more sales you make and the better your conversion rates are, the better your product’s ranking will be. For this reason, it’s important to optimize your listing with the proper keywordsso that it will be higher ranked. The higher your ranking, the more likely customers will find and potentially buy your product.

According to Amazon:

Customers must be able to find your products before they can buy your products. Search is the primary way that customers use to locate products on Amazon. Customers search by entering keywords, which are matched against the information (title, description, etc.) you provide for a product. Factors such as degree of text match, price, availability, selection, and sales history help determine where your product appears in a customer’s search results. By providing relevant and complete information for your product, you can increase your product’s visibility and sales.”

As you can see, Amazon rewards sellers who are able to sell more. This means choosing the right keywords are important for maximizing the chances that your listing will be found by potential customers.

Amazon operates on individual keywords, not key phrases like Google. Thus, any word included in the product title, bullets, product description, etc. are counted as keywords and searchable by customers.

In addition, any keywords included in these sections only have to be mentioned once and don’t have to be repeated again in the search term fields. For example, if you’ve mentioned the word “large” in your product title or bullet points, it doesn’t haven’t to be mentioned in the search terms.

“Customers must be able to find your products before they can buy your products. Search is the primary way that customers use to locate products on Amazon. Customers search by entering keywords, which are matched against the information (title, description, etc.) you provide for a product. Factors such as degree of text match, price, availability, selection, and sales history help determine where your product appears in a customer’s search results. By providing relevant and complete information for your product, you can increase your product’s visibility and sales.”

Comments are closed.