Archive for April 2020

How to Choose a Domain Name – An SEO Expert’s Guide

Building a new domain name or choosing a domain name often comes down to decisions that are made by business owners. Even though it can be extremely tempting to use an inexpensive domain name or a domain name based on a fun buzzword, the purchase and naming of a domain needs to be taken seriously as a ranking factor for your page. Here are some top considerations when you are choosing a new domain:

Your Audience

A domain name needs to make sense for your audience. Keep in mind that this is a web address that someone is going to be clicking from a search engine or from an online post. Creating a quality user brand means having a domain name that is descriptive and that truly resonates with your users.

Easy URL Structures

Creating easy URL structures for new pages of your domain is essential to making sure that your content ranks well and that it can be easy to navigate your page. Friendly descriptive URLs will make sure users always know what they are clicking through to.


Even if your site is not associated with personal information or forms, HTTPS optimizes trust amongst your user base. They know that utilizing this website can be a much safer experience.

Keyword Research

Just as you would do keyword research into content before you create it, doing a bit of keyword research into your brand before you start naming domains can be an important way to improve your brand identity.

Age of Domain and Past Penalties

Look into the past history of a domain before making a purchase decision. If a website was previously marked or it was an active site that had content flagged by Google, you may be placed at a disadvantage immediately by using this site. Understanding the types of backlinks that the site has and the quality of the content that it once had can all act as a boost to your ranking or a detriment.This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.

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