Archive for March 2019

SEARCH ENGINE OPTIMIZATION – OPTIMIZED

Internet is a revolution which has made everybody addicted to ease. Everything is available with just a click. Every seller and reseller want a space in internet to have maximum reach and escalating revenues. Having a website is no more a luxury but a necessity to drive your business. Eventually, having a website or online presence is not enough to generate traffic on your website. Search Engine Optimization (SEO) is a prerequisite to pull the traffic. SEO is not limited to adding key words for a refined search. It is much beyond and adding keywords is just one part of the task. SEO keeps relevancy with prevailing search trends, audience perception and dynamic transitions of keywords.

There are many factors that influence the SEO functioning.

  1. Keyword research & competitor analysis

Every industry audience has a certain pattern to search for its services. Hence, the keyword research is primary but crucial step to locate and establish them. Keywords are identified by in-depth analysis of the industry, behavioral pattern of the audience and analyzing competition.

  • Analytic setup & review

This helps in evaluating a websites development and establishment in google. This empowers the agency to check and optimize the influence of keywords to help them identify the audience and carve a pathway to route them to your website.

  • Social media integration

Social media has taken the world by troll; hence, it is a mandate to have the social media integrated in the digital campaigns. This is one of the most effective medium to divert traffic to a website. All the campaigns are customized according to the target audience and their preferences. For example, a fashion brand might wish to target youth, so the campaigns and posts are to be designed vibrant, colorful and evident, the content has to be attractive and avid and much more.

1 internet marketing is an agency with core acumen of SEO which helps them to provide impeccable services to their clients. Headquartered at Albuquerque, it has served clients of almost all every industry. The team of professionals is always on toes to take design and take your campaigns to next level. Albuquerque Search Engine Optimization services are not limited to designing and running your campaign but their acute reports and insights on behavior of your website and other digital platforms helps you in decision making for any step ahead to make your product and service better.

Search Engine Optimization is completely based on studying and interpreting the behavior of an audience for a particular industry. This study helps in understanding the psychology of the audience and design the crusades accordingly. SEO provides you a platform to be virtually visible to your customers to convince them digitally. With loads of content being uploaded daily on the internet 1 internet marketing gives you thought provoking content to pull the audience. Today, when voice searches have been introduced, it has made it easier for everybody, as they can search the internet even if they are not gadget friendly.

Amazon Keyword Research Explained For Sellers – 2019 Guide

Amazon’s focus is to get shoppers to buy. That’s why their search algorithm’s main goal is to give shoppers relevant search results of products that they are most likely to purchase.

The more sales you make and the better your conversion rates are, the better your product’s ranking will be. For this reason, it’s important to optimize your listing with the proper keywordsso that it will be higher ranked. The higher your ranking, the more likely customers will find and potentially buy your product.

According to Amazon:

Customers must be able to find your products before they can buy your products. Search is the primary way that customers use to locate products on Amazon. Customers search by entering keywords, which are matched against the information (title, description, etc.) you provide for a product. Factors such as degree of text match, price, availability, selection, and sales history help determine where your product appears in a customer’s search results. By providing relevant and complete information for your product, you can increase your product’s visibility and sales.”

As you can see, Amazon rewards sellers who are able to sell more. This means choosing the right keywords are important for maximizing the chances that your listing will be found by potential customers.

Amazon operates on individual keywords, not key phrases like Google. Thus, any word included in the product title, bullets, product description, etc. are counted as keywords and searchable by customers.

In addition, any keywords included in these sections only have to be mentioned once and don’t have to be repeated again in the search term fields. For example, if you’ve mentioned the word “large” in your product title or bullet points, it doesn’t haven’t to be mentioned in the search terms.

“Customers must be able to find your products before they can buy your products. Search is the primary way that customers use to locate products on Amazon. Customers search by entering keywords, which are matched against the information (title, description, etc.) you provide for a product. Factors such as degree of text match, price, availability, selection, and sales history help determine where your product appears in a customer’s search results. By providing relevant and complete information for your product, you can increase your product’s visibility and sales.”