Archive for December 2018

What Are eCommerce SEO Trends in 2019?

SEO or search engine optimization trends and marketing tactics are undergoing changes all the time. eCommerce businesses should adapt to these changes. Otherwise, they won’t be able to fight the competition in the industry.

 

eCommerce SEO Trends 2019: SEO Merchant Account

Do you want to know the latest eCommerce SEO trends to be prepared for? What about payment processing? Have you already started accepting payments online? If not, just turn to a reputable credit card processing company that can provide you with secure and affordable merchant services, including an SEO merchant account.

 

Now, let’s look at the eCommerce SEO trends that’ll be prevalent in 2019:

 

  • Voice Search

Alexa, Siri, and Cortana are rapidly becoming inextricably linked to people’s daily experience. Your questions should get optimized. Importantly, focus on obtaining the featured snippet spot or position zero.

 

  • Virtual Assistant (VA) Search

VA and voice search will make up 50% of online searches in 2019. AI bots are programmed into phones, tablets, and other mobile devices, so you can’t forget about them.

 

  • Brand-Building &Conversions

Link-building has always played an immensely important role in the life of any eCommerce store.Only, the focus will shift towards creating brand-building relationships with website owners and bloggers in the target niche.

 

  • Mobile-First Indexing

This year, Google started migrating sites to the mobile-first index. Of course, the mobile-first index doesn’t imply “mobile-only.”

 

  • User Experience (UX)

Websites that require over 3 seconds of loading time lose out on 40% of their website visitors.So, focus on delivering a consistent and flawless UX both for desktop and mobile.When it comes to Speed metric, this is something new, and Google may change the corresponding correlations over time.

 

  • Security (HTTPS)

Is your website safe enough to enter and share sensitive data? By the way, Google gives good rankings and better visibility to safe websites.

 

  • Content Marketing

Content marketing will still be growing and becoming a more significant part of eCommerce marketing in 2019.

 

  • Brand as a Ranking Signal

For this, you should focus on 2 important points. First,unlinked brand mentions make the search engine view your brand as an entity. Next, reputation, trust, advertising, complaint-solving, and other components are also highly important.

 

  • General Data Protection Regulation (GDPR)

International companies should be compliant with GDPR. By the way, Google has decided to make some changes to its Analytics. All personal user data now gets expired after 26 months since it was collected.

 

  • Amazon Search

The number of people making a purchase on Amazon is growing. Research shows that 56% of consumers go to Amazon first if they want to purchase something.

 

  • RankBrain

AI will continue its rise in the years to come. Google’s AI algorithm, RankBrain uses machine learning to sort and rank search results based on the user experience.

 

Google is focused on being the best. SEOs are trying to adapt to changes that emerge as a result. That’s how SEO trends appear. Keep your finger on the pulse to be able to grow your business successfully.

 

 

Author Bio: Electronic payments expert Blair Thomas is the co-founder of high risk payment processing company eMerchantBroker that offers exceptional merchant services, including an SEO merchant account. He’s just as passionate about his business as he is with traveling and spending time with his dog Cooper.

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